Get More Followers On Instagram
#1 UNDERSTAND WHAT CONTENT CONNECTS WITH YOUR AUDIENCE
Your first step before you do anything else is to actually understand your audience on Instagram and what they want to see.
Think about who you want to reach and what their mindset is. This will allow you to give your profile a voice and helps to make your content very targeted. Thus improving your engagement!
Once you know your audience, you can think of some ideas for creating valuable content that they’re going to love.
If you don’t have this foundation in place first, nothing else will work. No other strategy will fix your account.
Instagram is obviously a very image/video heavy platform. That’s what you need to keep in mind when planning your content.
If your Instagram posts are consistently of a high quality, more people will engage with your content. And if more people are engaging with your content, the more followers you’ll get.
When it comes to taking photos, keep in mind that images that look personal and aren’t as “perfected” tend to perform better than the photos that look like they’re fresh from a stock photo website.
Instagram at its heart is a social media platform. It’s all about being social. It’s about engaging with personal content and when they see it and read it, they feel like they’re talking to a friend.
That’s the downfall with stock photos.
As a blogger, you want to tell people about who you are and what you stand for. As a business owner, you want to tell people about your business values. Tell people what’s happening behind-the-scenes.
Take a look at the Instagram accounts you admire and see how they get their audience to engage with their images. What themes do they have?
Another thing you can do is use an analytics tool like Squarelovin to see what your most popular posts are.
#2 | POST CONSISTENTLY
To get more followers on Instagram you need to focus on growing your account, and that means posting consistently. Yes this does take some work and planning. But it’ll pay off in the long run.
There are a lot of rumours about why consistency is important, but I’m going to break it down for you here.
Consistent posting gives people a reason to become your Instagram follower. It makes sense for them to follow you if you’re posting consistently.
You follow someone on Instagram so that you can get their latest updates. It’s that simple.
By picking a posting schedule, spacing out your content and sticking to it, you’ll really maximise your reach on Instagram.
So what does a consistent posting schedule look like?
Decide how many times you’ll post per day. At a minimum, you need to be posting one picture per day. Personally, I post twice a day. It’s all about how much you can manage.
Decide what times you’ll post. You can use a tool like Squarelovin’ to get your optimal times. For me, I find I get loads of engagement first thing in a morning and then in an evening, so I aim to post at 8am and 8pm each day.